PRIVACY POLICY

The Wolfery Company ("TheWolfery," "we," "us," or "our") operates the website located at thewolferycompany.com (the "Site") and providespremium fresh dog food subscription services (collectively, the "Services").We are headquartered in San Francisco, California.

This Privacy Policy explains howwe collect, use, disclose, and protect personal information when you visit our Site, submit information through our intake forms, subscribe to our Services, or communicate with us in any manner.

By accessing our Site or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please do notuse our Site or Services.

2.1 Information You Provide Directly

When you complete our intake form,create an account, subscribe, or contact us, we may collect:

•      Full name and contactinformation (email address, phone number, mailing address)

•      Dog profile data: name,breed, birthday, gender, weight, activity level, health conditions, dietaryrestrictions, allergies, medications, and food preferences

•      Subscription preferences:meal selections, delivery frequency, and plan tier

•      Payment information(processed securely through third-party payment processors — we do not storefull card numbers)

•      Communications you send tous, including emails, messages, and support inquiries

2.2 Information Collected Automatically

When you visit our Site, we mayautomatically collect:

•      IP address and approximategeographic location

•      Browser type, operatingsystem, and device identifiers

•      Pages visited, time spenton pages, and referring URLs

•      Cookie and trackingtechnology data (see Section 7)

2.3 Information from Third Parties

We may receive information fromthird-party platforms including Stripe, Shopify Payments, Recharge, Webflow,and analytics providers in connection with your transactions, subscriptionactivity, and site usage.

We use the information we collectfor the following legitimate business purposes:

•      To process and fulfill yoursubscription orders and deliver our Services

•      To calculate personalizedfeeding plans through our Feeding Intelligence Engine (FIE)

•      To communicate with youabout your account, orders, and subscription status

•      To respond to inquiries,questions, and support requests

•      To send transactional andmarketing communications, where permitted

•      To improve, personalize,and expand our Services and website

•      To detect, prevent, andrespond to fraud, abuse, harassment, defamation, and other harmful or unlawfulactivity directed at The Wolfery or its personnel

•      To enforce our Terms ofService and protect the rights, property, safety, and reputation of TheWolfery, its founder, employees, customers, and business partners

•      To comply with applicablelaws, regulations, and legal obligations

If you are a California resident,the California Consumer Privacy Act (CCPA), as amended by the CaliforniaPrivacy Rights Act (CPRA), provides you with the following rights:

Right to Know: You may request disclosure of the categories and specificpieces of personal information we have collected about you, the sources, ourbusiness purpose, and the third parties with whom we share it.

Right to Delete: You may request deletion of personal information we havecollected, subject to exceptions required by law or legitimate businessnecessity.

Right to Correct: You may request correction of inaccurate personalinformation we maintain about you.

Right to Opt-Out of Sale orSharing: We do not sell your personalinformation or share it for cross-context behavioral advertising.

Right to Non-Discrimination: We will not discriminate against you for exercising anyCCPA/CPRA rights.

To exercise these rights, emailthealpha@thewolferycompany.com with subject line "Privacy RightsRequest." We will respond within 45 days of receipt of a verifiablerequest.

5.1 Service Providers

We share information with trustedvendors who assist us in operating our business, including payment processors,subscription management platforms, website platforms, email service providers,and analytics providers. These vendors are contractually obligated to use yourinformation only as directed by us.

5.2 Legal Requirements, Protection, and Enforcement

We may disclose your information —including IP addresses, form submission records, timestamps, deviceidentifiers, and communication logs — when we believe disclosure is appropriateto:

•      Comply with applicable law,regulation, legal process, or enforceable governmental request

•      Enforce our Terms ofService or other agreements

•      Detect, investigate,prevent, or address fraud, security issues, or technical problems

•      Protect the rights,property, safety, and reputation of The Wolfery, its founder, employees,customers, or the public

•      Respond to and pursue legalremedies for harassment, defamation, false accusations, fraudulent submissions,fake reviews, or any other unlawful conduct targeting The Wolfery or itspersonnel

•      Support civil or criminalproceedings arising from misuse of our platform or harm to our businessreputation

This disclosure right isintentionally broad and expressly covers situations where third parties makefalse, defamatory, or misleading statements about The Wolfery, its founder,products, or Services — whether through our own platform or through externalchannels including review sites, social media, blogs, or regulatory bodies.

5.3 Business Transfers

If The Wolfery is involved in amerger, acquisition, or asset sale, your information may be transferred as partof that transaction. We will provide notice before your information is subjectto a different privacy policy.

We retain your personalinformation for as long as necessary to:

•      Maintain your activesubscription and account

•      Comply with our legal, tax,and accounting obligations

•      Resolve disputes andenforce our agreements

•      Maintain records of abuse,harassment, defamation, fraudulent submissions, or other harmful conduct forour legal protection

Records related to prohibitedconduct, legal disputes, or potential claims may be retained indefinitely orfor the maximum period permitted by applicable law, regardless of accountstatus.

Our Site uses cookies and similartracking technologies. We use strictly necessary cookies (required for Sitefunction), analytics cookies (to understand usage), and where permitted,marketing cookies. You can control cookies through your browser settings,though disabling certain cookies may affect Site functionality. Where requiredby law, we will obtain your consent before placing non-essential cookies.

We implement reasonableadministrative, technical, and physical safeguards to protect your personalinformation, including SSL/TLS encryption, restricted access controls, and useof reputable third-party platforms. No method of transmission or storage is100% secure. If you suspect unauthorized access to your information, contact usimmediately at thealpha@thewolferycompany.com.

Our Services are not directed tochildren under 13. We do not knowingly collect personal information fromchildren under 13. If we learn we have inadvertently collected suchinformation, we will delete it promptly. Contact us atthealpha@thewolferycompany.com if you believe we have collected informationfrom a child under 13.

The Wolfery Company takes theintegrity of its business, brand, and the safety of its founder and personnelseriously. The following conduct is strictly prohibited:

10.1 Prohibited Platform Conduct

•      Submitting false,misleading, harassing, defamatory, or abusive content through any form, contactchannel, or communication directed at The Wolfery

•      Impersonating any person orentity in any submission or communication

•      Submitting spam,bot-generated, or fraudulent form entries

•      Attempting to interferewith the operation of our Site or Services

•      Using our intake forms orcontact channels for any purpose other than genuine service inquiries

10.2 Prohibited External Conduct

The following conduct directedexternally at The Wolfery, its founder, employees, or business is equallyprohibited and subject to legal action:

•      Publishing false statementsof fact about The Wolfery, its products, services, food safety practices, orpersonnel on any platform, including review sites (Google, Yelp, etc.), socialmedia, blogs, or any public forum

•      Submitting false,fabricated, or malicious reviews intended to damage The Wolfery's reputation ordeceive prospective customers

•      Filing false complaintswith regulatory bodies, health departments, or consumer protection agenciesbased on fabricated or knowingly inaccurate information

•      Engaging in coordinatedcampaigns to harm The Wolfery's business reputation through false or misleadingstatements

•      Making false accusationsabout the quality, safety, or integrity of The Wolfery's products or businesspractices

10.3 Evidence Preservation and Legal Remedies

The Wolfery maintains server-sidelogs, form submission records, IP addresses, timestamps, device identifiers,and communication records that may be used as evidence in any civil or criminalproceeding. We actively monitor and document all instances of suspectedprohibited conduct.

Individuals who engage in any ofthe prohibited conduct described above may be subject to:

•      Civil claims fordefamation, trade libel, intentional interference with business relations, andunfair business practices under California Business & Professions CodeSection 17200

•      Injunctive relief requiringremoval of false or defamatory content

•      Claims for actual damages,reputational harm damages, and attorneys' fees where permitted by law

•      Criminal referral forviolations of California Penal Code Section 646.9 (cyberstalking), Section653.2 (electronic harassment), and applicable federal statutes

•      Formal takedown requests toplatforms hosting false or defamatory content, supported by documentationpreserved under this Policy

The Wolfery reserves the right topursue all available legal remedies without prior notice to the offendingparty. This section does not limit any other rights or remedies available toThe Wolfery under applicable law.

Our Site may contain links tothird-party websites. We are not responsible for the privacy practices of thosethird parties. Our Privacy Policy applies only to information collected by TheWolfery through our Site and Services.

We may update this Privacy Policyfrom time to time. When we make material changes, we will update the "Last Updated" date and notify you by email or prominent Site notice whereappropriate. Your continued use of our Site or Services after the effective date constitutes acceptance of the revised Privacy Policy.

For questions, concerns, orprivacy rights requests, contact us at:

The Wolfery Company

Email:thealpha@thewolferycompany.com

Website: thewolferycompany.com

San Francisco Bay Area, California

For California-specific privacyrights requests, include "CCPA Privacy Request" in the subject line. We will respond within 45 days of receipt of a verifiable request.